Small Business Tools

PayPerPost is probably the largest of the paid blogging companies and they have a huge database of users. They claim over 28,000 bloggers are in their system. That’s a lot of buzz on a lot of different blogs. PayPerPost was created by founder Ted Murphy, and has been nothing less than controversial. With a loud company, a big voice and an army of bloggers, they lead the pack in handling the most paid blogging opportunities.

When you sign up for PayPerPost, you need to be sure your blog meets certain requirements such as being 90 days old, and having a certain number of posts on it. The full terms of service can be found on their website. After your blog is accepted into the system, you can then choose to write opportunities which are located in their marketplace. The values are stated on each post, and there is a color coded system which tells you which opportunities are available to you.

PayPerPost offers advertisers a way to create buzz for a product, service or website. The advertiser can choose to have a press release posted to someone’s blog, can choose a word count and free form article, or choose an individual blog through PayPerPost’s new system, PayPerPost Direct.

The blogger chooses the opportunity they would like to blog about, and following certain rules, such as a particular link or keyword is added into the post. When all of these requirements are met, and the blogger has filled in the information on PayPerPost’s end, if all checks out, the blogger will be paid via PayPal 30 days later.

Their newer system PayPerPost Direct, you place a badge on your site, and an advertiser can hire you directly through this badge. There is also a large directory on the site where advertisers can sort through and pick and choose individual blogs.

There are rules and limitations, so again, be sure to read and follow the terms of service, if you are interested in working with PayPerPost.

This company requires full disclosure. What that means is that on your blog, in an obvious place, it must state that you are receiving compensation to write paid opportunities. You also have the choice to disclose in each individual post you do. Either way, make sure your disclosure can be found, or your posts will be rejected.

PayPerPost is the biggest and boldest of the paid blogging venue, and with Ted Murphy leading the way, there’s always something interesting going on. They have received press with Good Morning America, Forbes, and many other venues.

PayPerPost also has a blog if you’d like to learn more about the background of PayPerPost, or just like to know the scoop on the latest happenings.