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There are several different ways that a website or blog’s importance in the internet can be calculated and it’s no surprise that the most known and widely recognized one is done by Google. It’s called Page Rank and the creators of Google came up with it in their initial invention of the Google Search Engine. PageRank is defined as follows:

    We assume page A has pages T1…Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

    Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one.
    from “The Anatomy of a Large Scale Hypertextual Web Search Engine” by Sergey Brin and Lawrence Page

I don’t know much about Math and logarithms and stuff so I won’t try to pretend that I do. I will tell you what I do know about raising page rank and provide you some links if you want all the technical stuff.

There are a couple of ways to raise your page rank and if you have been blogging for a long time then they might be pretty obvious to you.

1.) Read Blogs. Find blogs of your friends or of a subject matter you are interested in. There are millions of blogs out there so with tools like Google Blog Search and Google Reader it’s not hard to find blogs and keep an eye on them. Once you find blogs that have a similar subject as yours or a subject you are interested in then read and leave comments. It’s also nice to blog about interesting things you have read and link back to them. This will bring new readers to your blog and get links out there. The main key to links on your blog is that they must be relevant. That means that you can’t write a blog that is totally dedicated to sports and go comment on a lot of blogs about celebrities. It’s ok to read a post about something off the topic of your and then to comment that you enjoy it but not to go and comment on 100 celebrity blogs to get your links out there.

2.) Join a few meme’s that you find interesting. There are tons of them. My friend Jennifer will tell you all about them here.They give you a theme and you write about something on a certain day. Once you sign up and participate you will get your nameon their blogroll and put the blogroll on your site. That means that every blog that participates (and there may be hundreds) will have a link to your blog on their blogs.

3.) The third way is to list your blog on directories. There are millions of free directories out there but there are a lot of good ones that you have to pay for. The thing about the directories is that the higher the page rank of the directory the better it is to raise your page rank. That is why the really high ones are the most expensive. For example, the Yahoo Directory has a Page Rank of 8 and it costs $299.00 to get listed there. Go check out The Paid Directory List that lists them all by PR and price.

These are some of the proven ways to improve your page rank. In the next few weeks I will tell you a couple of places to go to find your page rank.

    Resources

•     The Anatomy of a Search Engine (by the creators of Google)
•     The Google Page Rank Algorithm and How it Works